Keyword Dilution
Posted on April 24, 2008
Many sites enjoyed good ranking until they decided to go for keyword dilution. Keyword dilution is basically stuffing as many keywords or key phrases as possible in one page. Although the right keyword or key phrases may hold the key to the customer’s attention, too much of these words might actually work for the opposite and close the door for opportunities.
Major search engines do not really appreciate keyword dilution and show their distaste for it by dropping the sites altogether. Useless words are just that – useless. No reader would like to see unnecessary repetition of words such as “bags, red bags, white bags, blue bags…” when it can be written as “bags come in red, white, blue…” It is simply jarring to the senses.
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